Common missteps that thwart your sale

Common missteps that thwart your sale.

1. Technology is usually great but this feature works against you.

Since the first question most buyers have is 'where is it?'; enabling a map feature prevents that call. Why is this important? You need to talk with the buyer to elaborate on what's in the ad and make a personal connection with them to motivate them to see your property. Plus, most drive-bys result in no call to action - there is no reason for the buyer to call you for more information because they feel they've 'seen' your property. Buyers need to personally visit a home before they have any further interest.

2. More is usually better but not when selling a house. Too many of these will delay or completely thwart your sale.

Too many photos result in buyers concluding they've 'seen' your house and move on to others. NO ONE has ever purchased a home without physically visiting it. There is an optimal number of photos. And just one 'bad' photo kills interest. Picket Fence homesellers receive professional guidance regarding how to optimally market their property.

3. Three words that force a buyer to visit your house over all the others.

Priced below appraisal tells buyers that you've done your homework and that you can defend your asking price. Most homes on free websites are wildly overpriced, and many have multiple asking prices - so buyers stay away. Picket Fence Preview offers advertisers professional appraisals at a small fraction of the usual $400 cost. Accurate prices ensure that the property is priced right and that it sells quickly.

4. Time is money. Why having this simple item handy will make a difference of tens of thousands of dollars in your final sales price.

A complete document package. When buyers want to make an offer, if the sellers stumbles over what to do next,  the buyer is spooked and gets a buyer broker. You as the seller will be 'broker' when the 3% fee comes out of your hide. All Picket Fence sellers are educated as to what steps are necessary to ensure a smooth sale.

5. Fish or foul? Why ready, willing & able buyers who may be perfect for your home will not even call you. How you can turn the tables.

Many real estate agents masquerade their properties on craigslist as 'by owner' properties. Buyers burned are very reluctant to call on any more craigslist ads. Picket Fence is exclusively for private sale homesellers and buyers actually call Picket Fence sellers because they are serious, motivated sellers with just one home to sell.

We hope that these tips have helped you understand private sale real estate better and will facilitate you reaching your goal. Remember that the goal is to avoid paying a 6% commission, not seeing how cheaply you can advertise. Don't let penny-wise and pound-foolish apply to you.

If you have any questions please refer to your copy of Picket Fence Preview magazine, review the tried and true information on PicketFencePreview.com or call for more information.

“You can place ads elsewhere for less money or even free, but until you make up your mind to go with Picket Fences, you will never realize the more serious buyers that are actually in a position to make a purchase.
Well worth the small amount of money we spent. You don't need a broker or a realtor to sell your home, you know it better than they do.”
         -- John Tomko, Jericho