How to Write a Great Ad

Expert advice on writing a great advertisement for your property.

1. Sometimes imitation is the best type of flattery. Take a look through other ads on the web site. See how people describe their homes, especially those homes similar to yours. Note the phrasing that generates a good impression on you and that which really hits the nail on the head. For example, if your property is located in the city but has ample privacy a statement that conveys the point that we've liked is "country living in the heart of the city." Another favorite for rural dwellers is "Country living at its best."

2. Remember what you especially liked about the property when you bought it. Chances are the next buyers are going to be just like you, only at a different point in time. If you were attracted to the location, the interior layout, the neighborhood, the school system, the view say it.

3. Pictures are worth a thousand words. By far the most effective way to effectively promote the sale of your property is to show photos. Pictures of the exterior are standard and pretty much expected. However, if you show an interior photo (maybe one of your spacious kitchen or the cozy family room) you can give a prospective buyer a taste of the quality of the interior of your home and get them really excited to visit your property first. The flip side is that showing an interior that just doesn't appeal to a particular buyer will discourage them from inspecting your property. THIS IS GOOD. You don't want to waste your time showing your property to someone who is not interested. So, if you want to streamline the process -- ideally show the property to ONE person and have them BUY it -- show interior photos. Information is power, use it to your advantage. Also, if you have a nice view show it...you can sell faster and at a higher price.

Can an ad contain too much information? YES. The goal of an ad is to get the buyer to personally visit your property, that is when the emotional response of 'this is home' occurs. No one buys a home just from an ad. The buyer must visit to buy. If you put in too much information (a photo of every room or a virtual tour) the buyer may feel that they have 'seen' your property and move on to visit some other home...most likely the one they will eventually buy.

If you have any questions about buying or selling, please call Picket Fence 660-3167 or 800-201-0338