How it Works - Capitol District of New York

Picket Fence Homeselling System

How it Works

Effective marketing of a home requires reaching as many potential buyers as possible AND providing enough information to intrigue a buyer enough to make the effort to personally visit your property. Unfortunately, blanketing an area with a detailed print message about a single property is just too expensive, while providing detailed information on a website is less expensive but most websites are not popular, so your property gets lost in cyberspace.

The solution is a real estate marketing revolution that combines the realworld power of print with the information-rich power of the web. The Picket Fence Homeselling System consists of delivering your individual property to every mailbox in the region and linking that direct-mailed image with a full-featured, interactive showcase advertisement of your property on the web.

Studies consistently show that real estate is local: with some 85% of all sales happening with buyers coming from within the same county as the purchased property (census.gov). Direct mail into every mailbox, saturating the area with notice that your home is for sale ensures that local buyers are aware of your property. Buyers in the market for a new home then enter your unique ad number from the print flyer and experience the full multi-media presentation of your home complete with multiple photographs, thoughtfully-written personal description of the property, interactive maps and more.

PLUS, to ensure that you're a confident seller you receive the support of the most experienced for sale by owner experts in the nation in the form of an easy-to-watch 67-minute How to Sell Your Own Home video as well as a complete 160-page companion How to Sell Your Own Home book. Both take you step-by-step through the simple process of selling a home on your own so that you know what to expect and are comfortable with the process. PLUS, you get all the sales forms and contracts you'll need to seal the deal and sell.

AD OPTIONS

SIMPLE THREE STEP METHOD TO EFFECTIVELY
MARKET AND SELL YOUR HOME

1. Direct mail Picket Fence Preview flyer to every address in Capitol District 307,000+ homes
2. Buyers find your property in flyer and enter your Ad ID# into PicketFencePreview.com for complete information.
3. Buyer visits your home, falls in love with it and...you've SOLD YOUR HOME!